What do you do?
I'm the CMO at Fox Den Capital, a single family office based in Little Rock.
My focus is B2B marketing — helping portfolio companies in software, healthcare, hospitality, and logistics figure out how growth happens, where demand comes from, and what it takes to build something people choose over the alternatives.
What did you do before Fox Den?
I spent eight years at Apptegy, a K-12 marketing and communications platform. I joined in 2018 and led marketing as the company grew from a few hundred school districts to more than 5,250.
I was part of the team that built SchoolCEO — a magazine, podcast, conference, and community for school leaders.
Before that, I built the first marketing team at Sticker Mule, consulted for early-stage startups, and started my career as Chief of Staff at The King's College in New York.
What's your approach to marketing?
I believe in demand creation over demand capture. Most B2B companies focus on getting in front of buyers who are already shopping. But the majority of your market isn't in-market at any given time.
The brands that win long-term show up consistently with something worth a person's attention, long before they're ready to buy. Efficiency is a great servant and a terrible master.
Do you invest in companies?
Yes. Through Fox Den Capital and personally, I invest in companies where I believe in the team and the problem they're solving.
I'm especially drawn to founders who are building something durable — not just chasing a market moment. If you're working on something interesting, I'd love to hear about it.
Are you available for consulting or advising?
Selectively, yes. I've worked with early-stage founders on go-to-market strategy, brand positioning, and building the early marketing function.
If you think I might be able to help, the best way to start is to book a time to talk.
Where do you live?
Little Rock, Arkansas. I've also lived in New York and spent significant time in Seki, Japan — multiple summers during my teen years and over a year after college.
The time in Japan shaped how I think about difference, discomfort, and curiosity more than almost anything else.
What do you do outside of work?
I'm a husband and dad of four. I mountain bike when I can.
I read constantly — mostly nonfiction, business, theology, and the occasional novel. I host dinner parties. I'm more introverted than my job suggests.
What are you reading or recommending right now?
I keep a curated list of books, tools, and things I return to most on my favorites page. It changes, but the things that stay tend to be the ones that changed how I think, not just what I know.
How can I get in touch?
The best way is to book a time on my connect page. I try to make it easy to start a conversation. If you'd rather just say hello, you can find me on LinkedIn or X.