Ten Notes on AI
Ten things I've been thinking about AI.
Tyler's notes on work, marketing, and life
Hello! Right now, I am the Chief Marketing Officer at FoxDen Capital, where I work with talented operators and teams across different industries. All are in growth mode and focused on scaling. Before that I supported marketing teams at startups and headed up marketing for Apptegy and Sticker Mule. This is where I write infrequently about what I'm learning and what is on my mind.
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Prioritize Making the Important Great
Implementing agile marketing to focus on doing fewer things better, prioritizing outcomes over constant urgency.
Building on Foundations
Three years after defining team identity, the team has become who they set out to be and now gets to reach further.
Opposite Action
How deliberately acting against your default patterns can unlock growth, build creative capacity, and make you more effective when it matters most.
What I'm Practicing
Practice creates vulnerability, offers a return to the why of our work, and space for meaningful improvement.
Owning Your Work and Unsticking Things
A short letter on taking ownership of your work and finding ways to unstick projects that are stalled.
Two Big Questions to Guide the Year
Two questions that I believe can help us map the year ahead: 1. What would this look like if it was easy? 2. What would great look like?
What I'm Worried About, And What I Am Not
A year-end reflection on concerns and confidence heading into a new year of focused strategy and team growth.
Can We Measure What Matters?
An exploration of the tension between metrics and outcomes, and how to measure what truly matters in marketing work.
On Marketing, On Our Team
Defining marketing's purpose at Apptegy and celebrating the unique strengths of each team member.
On Gratitude
A reflection on gratitude and accomplishment after the SchoolCEO conference, celebrating the team's work and relationships.
Good Work, Done Well
What it means to do good work — not just productive work, but work done for the right reasons, with real craft, and with a clear sense of what it's for.
Relentlessly Resourceful
A reflection on high agency and the art of figuring things out, inspired by a colleague's ten-year approach to solving problems.
Tying it Together
A letter about new beginnings, connection, and the team's remarkable accomplishments in the first half of the year.
Making Powerful Statements
The discipline of saying less, more precisely. How practicing brevity in communication makes every statement more memorable and more persuasive.
What's best next
To accomplish more, identify what's truly best next and do only that. A discipline borrowed from Getting Things Done — not a productivity hack, but a practice.
Action in Uncertainty
A framework for taking action when the path forward isn't clear — why assuming you're already capable is the first and most important step toward clarity.
The Energy Flywheel
To go faster, stop trying to balance your time and energy. A framework for building momentum by aligning energy cycles with your most demanding work.