Ten things I've been thinking about AI.

Implementing agile marketing to focus on doing fewer things better, prioritizing outcomes over constant urgency.

Three years after defining team identity, the team has become who they set out to be and now gets to reach further.

How deliberately acting against your default patterns can unlock growth, build creative capacity, and make you more effective when it matters most.

Practice creates vulnerability, offers a return to the why of our work, and space for meaningful improvement.

A short letter on taking ownership of your work and finding ways to unstick projects that are stalled.

Two questions that I believe can help us map the year ahead: 1. What would this look like if it was easy? 2. What would great look like?

A year-end reflection on concerns and confidence heading into a new year of focused strategy and team growth.

An exploration of the tension between metrics and outcomes, and how to measure what truly matters in marketing work.

Defining marketing's purpose at Apptegy and celebrating the unique strengths of each team member.

A reflection on gratitude and accomplishment after the SchoolCEO conference, celebrating the team's work and relationships.

What it means to do good work — not just productive work, but work done for the right reasons, with real craft, and with a clear sense of what it's for.

A reflection on high agency and the art of figuring things out, inspired by a colleague's ten-year approach to solving problems.

A letter about new beginnings, connection, and the team's remarkable accomplishments in the first half of the year.

The discipline of saying less, more precisely. How practicing brevity in communication makes every statement more memorable and more persuasive.

To accomplish more, identify what's truly best next and do only that. A discipline borrowed from Getting Things Done — not a productivity hack, but a practice.

A framework for taking action when the path forward isn't clear — why assuming you're already capable is the first and most important step toward clarity.

To go faster, stop trying to balance your time and energy. A framework for building momentum by aligning energy cycles with your most demanding work.