Tyler VawserTyler Vawser
FAQ
I'm the CMO at Fox Den Capital, a private investment firm based in Little Rock. My focus is B2B marketing — helping portfolio companies in software, healthcare, hospitality, and logistics figure out how growth happens, where demand comes from, and what it takes to build something people choose over the alternatives.
I spent eight years at Apptegy, a K-12 marketing and communications platform. I joined in 2018 and led marketing as the company grew from a few hundred school districts to more than 5,250. I was part of the team that built SchoolCEO — a magazine, podcast, conference, and community for school leaders. Before that, I built the first marketing team at Sticker Mule, consulted for early-stage startups, and started my career as Chief of Staff at The King's College in New York.
I believe in demand creation over demand capture. Most B2B companies focus on getting in front of buyers who are already shopping. But the majority of your market isn't in-market at any given time. The brands that win long-term show up consistently with something worth a person's attention, long before they're ready to buy. Efficiency is a great servant and a terrible master.
Yes. Through Fox Den Capital and personally, I invest in companies where I believe in the team and the problem they're solving. I'm especially drawn to founders who are building something durable — not just chasing a market moment. If you're working on something interesting, I'd love to hear about it.
Selectively, yes. I've worked with early-stage founders on go-to-market strategy, brand positioning, and building the early marketing function. If you think I might be able to help, the best way to start is to book a time to talk.
Little Rock, Arkansas. I've also lived in New York and spent significant time in Seki, Japan — multiple summers during my teen years and over a year after college. The time in Japan shaped how I think about difference, discomfort, and curiosity more than almost anything else.
I'm a husband and dad of four. I mountain bike when I can. I read constantly — mostly nonfiction, business, theology, and the occasional novel. I host dinner parties. I'm more introverted than my job suggests.
I keep a curated list of books, tools, and things I return to most on my favorites page. It changes, but the things that stay tend to be the ones that changed how I think, not just what I know.
The best way is to book a time on my connect page. I try to make it easy to start a conversation. If you'd rather just say hello, you can find me on LinkedIn or X.